When it comes to SEO and PPC research tools, You can test SpyFu for FREE. SpyFu is one of the top tools, offering valuable insights for both organic and paid campaigns.
In this review of SpyFu, I will focus on keyword research and competitor analysis and see the best use of this tool.
As an SEO and PPC tool, SpyFu can be used to expose the tactics being used by your competitors and analyze them for you so that you can grab the targeted section of the market for yourself. SpyFu provides tools which are simple and easy to access with a seamless interface for the users.
At present, SpyFu is indexing over 7 billion search results and over 108 million different domains. It is due to this database that SpyFu is considered to be a considerable alternative to Semrush.
The benefits of SpyFu range from helping in the analysis of the site to spying on a competitor’s website and searching for organic keywords and paid keyword searches. SpyFu is a whole process, which you can understand by digging in deeper.
For any SEO or PPC campaign, the first thing that is required is searching and grouping keywords. The task of SpyFu is to assist with searching for keywords based on specific data provided to the tool.
If you have a keyword in your mind, you can provide it to the tool and wait for it to deliver you with a list of possible keywords matching the one that you provided. This result will help you with your SEO and PPC campaign.
There are a few things that you must know to get familiar with the SpyFu keyword research tool dashboard:
Along with this data and functionality, you can also use SpyFu to obtain the best advertisers, which helps eliminate the wasteful time you have to spend in searching for the same.
The other best thing about the whole keyword analysis is the feature of Organic SERP analysis. SpyFu offers keyword analysis and grouping of profitable keywords, with which one can analyze the top 10 SERP results, which can be expanded for up to 50 results.
If keyword research tools are what you are most interested in, I suggest you rather check out KWFinder tool, as SpyFu would be too much for your needs.
A Site audit should be conducted after the search for all keywords is complete. With the help of a technical site audit, you will be able to decipher the status of your website, as well as a competitor’s website.
With SpyFu, you can also search for and locate easy link prospects, with the help of a quick competitor’s analysis. SpyFu also allows you to obtain links for your website, which are designed around your keyword and would be best for your website and different web pages.
Based on how your competitors are making use of the keyword, you can also create compelling content around a particular keyword. For this, you will be required to identify those sections of your content which are the best and using that to create supporting content that can supplement it.
This could be extra information, different perspectives, videos, and much more. You will be able to promote each of these pieces by linking them to the main article.
To use SpyFu backlink checker, use the search bar, type your domain and choose to view the backlinks, which will display a complete list of websites which you link to and which link to you. From this point on, you will be able to separate them as sites, forums, and more.
Before you get started, there are two more things that you must take note of. These include measuring the effect of the content and nurturing the leads which you obtain.
For any online business, it can be crucial to conduct competitor analyses. A competitor’s data can present you with significant opportunities and point you in the right direction. The first thing to do here is to identify your competitors. Here are some of the common ways to monitor the strategies of your competitors.
SpyFu competitor analysis is useful feature. The first thing that you need to do at this point is to identify your competition. With this tool, you will be able to identify competitors you have not even thought of before.
Tracking the ads of competitors is another viable arena where you must focus your effort. Find out where they are spending their money and what does their copy look like. When you find out the answers to these questions, you will have gained much deeper insights into the working of your competitors.
At this point, you should also make use of ranking history to track the SEO performance of the competitors. This will help you find out notable events and, consequently, find out the factors that impact the website’s ranking. Reviewing the backlink profile of the competitors can also have a notable impact.
If you intend to run advertisements for your business, and at the same time, need to set up an Ad copy, SpyFu can help you in the task. With the help of SpyFu, you can search and group keywords for the ad copy.
At the same time, SpyFu PPC can help you in locating the best ad copy, which will deliver a high rate of conversion in return. With the use of this tool, you will be able to target those keywords which are highly looked for by your customers and will remain useful for your business.
Here are the features of the PPC tool at SpyFu:
When aiming for an organic rank, these tools can prove to be of utmost value:
With the List Builder tool, you can obtain a list of top domains under different categories, such as domains with the highest organic traffic, etc. Apart from this, you can also view the other top lists, such as lists of keywords based on CPC, number of clicks, and more.
Reporting is really important if client SEO is your thing. With SpyFu, you can create and display useful SEO and PPC reports. During the process of report generation, you will be able to choose what you wish to generate.
You can choose a domain for which you want the reports to be made. After this, SpyFu will provide related competitors in that domain, which can be used for your report. This is especially quite useful when you wish to give your clients a comparative review about the performance scale.
Content planning must be done around this core process. Basically, every step you take and every effort you make on the content front must be directly able to support this.
Here are some steps which will help you set the right goals:
Here are some of the advantages and disadvantages of using SpyFu.
SpyFu does not offer a traditional free trial. Instead, they provide a free version of their platform with limited access, allowing you to explore basic features without any time constraints. To access more advanced tools and comprehensive data, you can consider subscribing to one of their premium plans.
As a competitor research tool, SpyFu is definitely worth it, to a large extent. The best part about the tool is that it is not merely limited to this aspect alone. With the use of this tool, you can manage the SEO aspect of your website to a large extent and also use it to attract new customers.
For someone who works with a large number of PPC campaigns and ads, SpyFu can prove to be a real investment. For a blogger or a client of an SEO agency, it will be better to opt for a tool such as SEMrush. As a complete SEO offering, SpyFu can prove to be an economic investment.
If you are not sure if SpyFu meets your needs, you are free to test it. You can visit the site and test the tool without registering or anything. It is worth a test.
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