Discover the key benefits of online advertising, from increased brand visibility and targeted reach to cost-effectiveness and higher conversion rates.
Learn how digital ads can help grow your business!
Introductory warning: All the topics I cover on my websites are related to online business, and as such require you to read and absorb the content carefully, to the end. I try to cover the topics with as little text as possible, but sometimes, due to the complexity of the topics, it is impossible to explain something in just a few paragraphs. So, if you don't have the necessary desire to find out, and the necessary patience, you can immediately close this page.
Online advertising is a widely used strategy to drive traffic to your website by paying for ads. Very often, website owners use online advertising for the following reasons:
For all these reasons, you will easily see the disadvantages and advantages of online advertising as a method of bringing visitors to websites.
Of the many types of advertising, I will single out two, which are the most effective and easiest to apply, with the advantage that they can be understood and applied very easily, namely:
PPC or Pay Per Click is advertising where you pay for a click on your ad, which appears in search engine results, usually at the top of the first page. So, if someone enters a search engine keyword that you've set up to show your ad for, and you've bid a higher price per click than other advertisers in the auction, your ad will be shown. If someone clicks on your ad, you get paid for the click, and you've brought a visitor to your website.
An important factor is the so-called quality score, which the platform determines for your ad, and which affects the price you will pay for each click of that campaign. To understand that, you need to understand that the platform you are advertising on (Microsoft Bing, Google Ads) wants to make the most of the space on their search results pages, so if no one clicks on the ad you place, they will charge you more per click. On the contrary, if you make an ad well and visitors click on it often, the platforms will charge you more for clicks, so they will lower your cost per click, which can be beneficial to you.
In this way, you get more clicks for less money, and the platform earns more, because there are more paid clicks per impression.
You have to understand that these platforms also try to optimize your advertising themselves so that you earn more, because then you will have further motivation to advertise, and they will earn more.
For this reason, it is good to set your advertising goals on those platforms, because when those platforms can register it, then they will set you to have more such impressions, which will bring you more profit.
This is a good way of advertising, because you target visitors, who are looking for exactly what you want to show. So, that visitor goes with the intention of looking for what you offer, and if you place the ad well, and your page corresponds to what the visitor is interested in, you have a great chance to make good use of that paid click.
For help with PPC advertising I suggest you visit SpyFu, which specializes in PPC advertising and tracking what, who, where and how they are advertising, so before spending on campaigns you can have an idea that someone is already doing it successfully and this can help you to set up your campaigns better.
Native advertising is also a good way, because your ads appear on the websites you target and appear there as part of that website, and that's why they are called native. This is good, because people generally don't like ads, so if you place a relevant and interesting ad, which will attract attention, and if behind the ad leads to your good websites, this advertising can be effective as well, and cheaper than PPC advertising.
The disadvantage of this type of advertising is that the visitor doesn't actually have the intention to search for something from the beginning, as with PPC advertising, but if you hit it right, this can bring high-quality visitors, who match your content.
To help with native advertising I suggest you visit the Anstrex Native spy tool, which can give you an overview of what, who, where and how they are advertising. In this way, before spending on advertising, you can have an idea of what brings profit to other advertisers, so why shouldn't similar advertising benefit you as well.
Online advertising has some advantages over SEO visitors.
It is true that SEO organic visitors are worth more than paid visitors from ads and convert better. And often SEO visitors are called free traffic, so you wonder why they would advertise.
However, ask yourself if SEO is really free. In order to rank with SEO techniques, you have to invest money in SEO experts, programmers and designers to implement it all, you have to wait for everything to work, and we know that time is money, so you can't say that SEO traffic is free. Very often the competition is very strong.
If you want to try your hand at SEO techniques, because SEO ranking is possible, visit this page to read what you can do about SEO ranking techniques.
However, online advertising can produce very fast, very good results. If you use the mentioned tools to spy on the competition, even initial first campaigns can be very effective.
It is also recommended for advertising to use a campaign tracking tool, in order to have more accurate information about what exactly brought you conversions. These tools often also protect against fraudulent clicks, so they can significantly protect your advertising budget. Sometimes it can go up to 20% savings.
Online advertising has its pros and cons, but if you use the right competitor spying tools, click tracking tools, and set up your ads well on the platforms where you advertise, you can benefit greatly from these activities.
You can often choose very precisely who to advertise to and what kind of visitors you want on your pages.
You should also take care that your pages offer exactly what you offer, so that the visitor is not confused when he comes to your pages.
You should also use the fact that the platforms have the same goal as you, which is to be successful and happy with advertising, because that's the only way they can make money, because if you don't have success, you'll stop advertising.
All in all, if you have an online business, I recommend that you try advertising, but only when you have a clear picture of what, how and why you are doing it.