Search Engine Optimization (SEO) is the process of improving a website's visibility on search engines like Google, Bing, and Yahoo. The goal of SEO is to attract organic (non-paid) traffic by ensuring that a website ranks higher in search engine results pages (SERPs) for relevant keywords. An SEO Audit involves analyzing your website to identify actionable steps for improving its Google ranking and overall search engine visibility.
Online advertising, also known as digital advertising, has become an integral part of modern business strategies. With the rise of digital consumption, online advertising offers unparalleled opportunities for businesses to reach, engage, and convert their target audience.