Pictory VS Wave Video Guide

Pictory uses AI to easily convert long-form video and text content into short branded videos for social media. Save time in video creation. Boost social visibility of your brand. Add your logo. Customize the colors and fonts. Add your own Intro and Outro. Significant soundbites from blog or video are transformed into a calendar of visual tweets and posts.

Wave Video is an all-in-one video platform that combines five must-have products for successful video marketing live streaming studio, video recording app, video editor, thumbnail maker, and video hosting. On top of it, you get access to over 200M of stock videos, photos, and audio tracks and over 1000 customizable video templates.

Pictory: Ideal for turning long-form content (like blog posts, articles, and scripts) into engaging short-form videos. It’s perfect if you want to repurpose written content into videos quickly, especially for social media or YouTube.
Use case: Bloggers, content marketers, or businesses who want to convert written content into engaging videos to reach a broader audience.

Wave Video: More versatile for creating social media videos, ads, and promotional content. It’s designed for users looking to create dynamic videos from scratch or using templates, with a focus on customizable video ads, social posts, and branding.
Use case: Social media managers, marketers, or businesses needing to create engaging, branded content quickly for various platforms.

Pictory: Pictory is highly automated. You can simply input a blog post, article, or even an existing video URL, and it will automatically extract key points and turn them into a video with voiceovers and relevant visuals.
Best for: Users looking for a more automated process, particularly for creating content from pre-existing written material.
Ease of Use: Very beginner-friendly for those who don’t have video editing experience.

Wave Video: While Wave.video offers a more hands-on approach, its drag-and-drop interface makes video editing accessible even for beginners. It’s less about automation and more about customization, giving you full creative control over the video production process.
Best for: Users who want to create more customized, polished videos from scratch with detailed control over editing.
Ease of Use: Also beginner-friendly, but requires a bit more manual input compared to Pictory.

Pictory: Pictory’s editing features are streamlined for users who need quick video creation. You can add voiceovers, trim videos, add captions, and use stock footage, but the editing is more automated and less flexible.
Best for: Users who want a simple editing process and don’t need extensive customization.

Wave Video: Wave.video shines with its more robust editing suite. You can add text, music, transitions, overlays, and more, with better control over the finer details of your video. It also allows for multi-layer editing and more complex projects.
Best for: Users who want more flexibility and customization in their video editing process.

Pictory: Offers a stock media library with a selection of images, video clips, and music. However, the focus is more on automation, so customization options are slightly more limited compared to Wave.video.
Best for: Users looking for quick video creation with some stock content, but less emphasis on customizing visuals.

Wave Video: Comes with an extensive stock library, but it also allows you to upload your own content and media. It also has more customization options for adding branding, logos, and fonts, making it the better choice for creating fully personalized videos.
Best for: Users who want to brand their videos and have full control over the content and design.

Pictory: Pictory offers text-to-speech and AI voiceover features, which can automatically generate voices in different languages and accents, making it great for users who want to add voiceovers without recording themselves.
Best for: Users who need to quickly add voiceovers to videos without recording their own audio.

Wave Video: Does not offer a built-in text-to-speech or AI voiceover tool, but it allows you to upload your own voiceovers or use background music. This makes it less automated than Pictory but offers greater flexibility for custom voiceovers.
Best for: Users who want to use their own voiceover recordings or add unique voiceovers to videos.

Pictory: Pictory allows you to export videos in various formats optimized for platforms like YouTube, Instagram, and Facebook. However, the export options are somewhat limited compared to Wave.video in terms of resolution and customizability.
Best for: Users who are focused on social media and YouTube content creation.

Wave Video: Provides a wide range of export options, including multiple aspect ratios (perfect for different social media platforms like Instagram Stories, YouTube, and Facebook). You can also adjust the resolution and customize the output to fit your needs.
Best for: Users creating videos for multiple platforms with various aspect ratio needs.

• Platform supported → Cloud
• $19/user/month
• Free Trial

• Platform supported → Cloud
• $20.00/month/user
• Free Version